The safest way to buy and sell sneakers on desktop, iPhone and Android. We guarantee authenticity on every sneaker purchase or your money back.

Publish this brand book online VAN & STUYVESANT CO.



What is a Brand Book?

Contrary to its name, a brand book is simply an online document that provides important information about your brand, including details about spacing, logo variations, best logo sizes, complementary fonts, primary and complementary colors, correct background usage, and information about resizing your logo. This is a go-to document that will provide all the information you need about maintaining your brand in an online, shareable format!

You get all the important information about your brand in a convenient online page you can share with the world.  Tailor Brands does not have the ability to print products, so this is not a physical product, but an online brand book customized to your individual brand!



How Do I Use A Brand Book?

You'll need the Brand Book when you need to expand your brand, such as adding a website, buying billboards, or creating any physical marketing products. Reference your Brand Book then to see what colors, fonts, and placements you should use in addition to your current logo design from Tailor Brands.

Van & Stuyvesant Co.

Tell the world what you do

When publishing this page, everyone will be able to see this text but only you can edit it.

Publish this brand book online

Publish This Page (*This section is only visible to you)

Your brand is beautiful. Be proud of it and share it with the world! Copy this URL and send it to who ever you want.


Logo Variations

Tailor Brands provides you with light & dark versions of your logo. Use the dark logo version on lighter backgrounds & light version on multi-colored and dark backgrounds whenever the original color of the logo doesn’t fit with the rest of the palette.

Van & Stuyvesant Co. - Variation 1
Van & Stuyvesant Co. - Variation 2
Van & Stuyvesant Co. - Variation 3
Van & Stuyvesant Co. - Variation 4

Van & Stuyvesant Co. Fonts

Font Used In Your Logo

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces your personality and ensures clarity and harmony in all design elements.

Thirsty rough bold one
Learn More
Museo 700
Learn More
Learn More

Color System

Primary & Complementary

We developed a palette of colors that consists of one primary color plus two shades. Consistent use of these colors will contribute to a cohesive and harmonious look.

Primary Color
HEX | #000000

Rgb | 0, 0, 0

HSL | 0, 0, 0
Secondary Color
HEX | #000000

Rgb | 0, 0, 0

HSL | 0, 0, 0
Lighter Shade
HEX | #333333

Rgb | 51, 51, 51

HSL | 0, 0, 20
Complementary Color
HEX | #000000

Rgb | 0, 0, 0

HSL | 180, 0, 0

Logo Use

Correct Use Of Backgrounds

Images you use for the background should have:

A minimalistic look
Contrast with the logo
A solid color overlay
As little detail as possible

Incorrect Use Of Backgrounds


Too many colors
Lots of detail
Small centered objects
Low contrast between logo and background

Incorrect Use Of Logo

Please follow these rules to preserve your brand’s identity:

Don't flip
Don't rotate
Don't skew
Don't stretch too big

Mock Ups

Expand Your World

Below, you will find some mock ups of your logo to give you a better idea of what your brand can look like... Dream big!

Your Brand Online

Your Brand In Print